Here’s a comprehensive overview of Plum Goodness (often just “Plum”) — what it stands for, what it sells, and how it’s performing. If you want, I can also pull up strengths & weaknesses based on customer feedback. 🌱 What is Plum Goodness Full Name & Positioning: Founded in 2013, Plum Goodness is a beauty brand based in India. It brands itself as India’s first 100% vegan beauty brand. Founders: Shankar Prasad (and co-founders) are involved. Core Philosophy: “Good science” + natural + active ingredients. Totally cruelty-free, no animal testing, no animal-derived ingredients. Vegan certified. They avoid parabens, phthalates, sulfates, etc.
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Plum Goodness is a pioneering Indian beauty and personal care brand built on the philosophy of clean, natural, and science-backed skincare. Established in 2013, Plum has grown into one of India’s most trusted names in skincare, haircare, bodycare, and fragrance. With a strong commitment to sustainability, Plum proudly positions itself as India’s first 100% vegan and cruelty-free beauty brand, offering products that are free from parabens, phthalates, and other harmful chemicals.
Plum Goodness stands out for its dedication to ethical beauty. All products are PETA-certified vegan and cruelty-free, ensuring no animals are harmed at any stage of production. The brand avoids toxic ingredients and instead uses the perfect balance of natural actives and scientific formulations to deliver effective results. From skincare routines to haircare essentials, Plum combines goodness with performance, making it a preferred choice for conscious consumers.
Plum Goodness has expanded its portfolio to cater to every beauty and wellness need:
Each product is thoughtfully crafted to be safe, effective, and environmentally responsible, making Plum a holistic beauty brand.
Beyond vegan and cruelty-free formulations, Plum also champions sustainability. The brand runs “Empties4Good”, a recycling initiative that encourages customers to return used plastic packaging for responsible disposal. Packaging innovations, eco-conscious sourcing, and transparent ingredient lists further strengthen Plum’s commitment to a greener planet.
With availability in 300+ Indian cities, on leading e-commerce platforms, and through exclusive offline stores, Plum Goodness has built a strong presence across India. Millions of customers trust Plum for skincare solutions that are safe, effective, and aligned with ethical beauty values.
Plum Goodness is more than just a beauty brand—it’s a movement towards clean, conscious, and sustainable living. By blending the best of nature with the power of science, Plum continues to redefine personal care for the modern, ethical consumer. Whether you are looking for skincare that works, haircare that nourishes, or bodycare that delights, Plum Goodness is your go-to vegan beauty brand in India.
