Here’s a comprehensive overview of Plum Goodness (often just “Plum”) — what it stands for, what it sells, and how it’s performing. If you want, I can also pull up strengths & weaknesses based on customer feedback. 🌱 What is Plum Goodness Full Name & Positioning: Founded in 2013, Plum Goodness is a beauty brand based in India. It brands itself as India’s first 100% vegan beauty brand. Founders: Shankar Prasad (and co-founders) are involved. Core Philosophy: “Good science” + natural + active ingredients. Totally cruelty-free, no animal testing, no animal-derived ingredients. Vegan certified. They avoid parabens, phthalates, sulfates, etc.
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