Ekatra Jewels is a modern jewellery house built around a simple idea: jewellery should have a point of view. From lab-grown diamond rings and lightweight gold jewellery to everyday pieces designed for women who want to wear their diamonds and gold beyond special occasions, Ekatra brings together contemporary design, meaningful ideas and considered craftsmanship.
Its jewellery spans diamond rings, diamond earrings, diamond pendants, diamond necklaces and diamond bracelets, with collections shaped around ideas rather than conventional jewellery categories. Alongside its lab-grown diamond jewellery, Ekatra also creates distinctive gold jewellery and signature collections in collaboration with women from the worlds of design and entertainment.
At the heart of the brand is a belief that modern jewellery can be both emotionally meaningful and thoughtfully made. That philosophy appears in everything from its women-led leadership to its proprietary 108-facet Shristi Ratna™ diamond and its approach to celebrity-led design.
The diamond jewellery category is filled with familiar silhouettes. Ekatra takes a different route, starting with an idea and letting it shape the jewellery.
Its collections include Universe in Motion, Chakras, Divine Roots, Sacred Geometry, Diamond Diaries and SOL108, each built around a distinct concept. This approach means a diamond ring or pair of diamond earrings is not treated simply as an ornament. The design is intended to carry a thought, symbol or story with it.
Ekatra also places lab-grown diamonds at the centre of its jewellery offering. Its range includes lab grown diamond rings, lab grown diamond earrings, lab grown diamond pendants, lab grown diamond necklaces and lab grown diamond bracelets. The brand states that its diamonds are grown in India and that its Shristi Ratna™ stones are cut to a proprietary 108-facet specification.
The result is a jewellery vocabulary that feels distinctly contemporary: solitaire diamond jewellery for everyday wear, expressive statement pieces, meaningful symbols and versatile designs that can move between occasions.
Ekatra's jewellery collection covers a wide range of silhouettes, from understated everyday pieces to more expressive diamond jewellery.
Ekatra's creative universe extends beyond its core diamond collections through collaborations with women who bring their own design perspectives to jewellery.
Oh My Gold is Sussanne Khan's collection in Ekatra. The collection explores the idea that gold jewellery can create significant visual presence without feeling heavy to wear.
Its approach centres on sculptural volume, real gold and lightweight construction. The collection includes gold rings, gold earrings, gold bracelets and gold necklaces, alongside pieces incorporating lab-grown diamonds.
The result is gold jewellery that feels architectural and contemporary rather than traditional in its proportions. It is designed for women who want the visual impact of statement jewellery while retaining the practicality of pieces that can be worn regularly.
Not Just One is Jennifer Winget's collection with Ekatra, built around a more personal interpretation of jewellery and the different roles a piece can play in a woman's life.
The collection includes rings, earrings and necklaces, with pieces such as Jennifer Winget's Mangalsutra, Wedding Earring, Wedding Band and Wedding Ring.
Rather than treating jewellery as something reserved for one defining occasion, the collection reflects the idea that a woman's jewellery wardrobe can hold different meanings, moods and moments.
Together, Oh My Gold and Not Just One demonstrate how Ekatra approaches celebrity collaborations: not simply by attaching a famous name to jewellery, but by translating an individual's aesthetic and perspective into a collection.
Ekatra's identity is closely connected to the women involved in building its creative and entrepreneurial direction.
The brand's team includes Pavitra Gandhi, Ekta Kapoor, Sussanne Khan and Vasuki Punj, alongside other co-founders and partners from different creative and professional backgrounds. Jennifer Winget, Apoorva Mukhija, Rahul Dayama and Pragya Kapoor are among Ekatra's partners.
That mix of perspectives is reflected in the jewellery itself. Ekatra does not position jewellery solely through traditional ideas of luxury. Its collections look at individuality, movement, symbolism, geometry, everyday life and personal expression.
This women-led perspective also changes the way jewellery is framed. A diamond ring can be an engagement ring, but it can also be an everyday signature. Diamond earrings can mark a celebration, but they can just as easily become part of a daily wardrobe. A diamond pendant can hold sentimental meaning without needing a formal occasion.
The common thread is choice: jewellery designed around the woman wearing it, rather than around a fixed definition of when jewellery should be worn.
One of Ekatra's most distinctive ideas is the Shristi Ratna™, its proprietary 108-facet diamond.
A conventional round brilliant diamond typically uses 57 or 58 facets. Ekatra developed the Shristi Ratna™ with 108 facets, creating additional surfaces through which light can interact with the stone.
But the number 108 was chosen for more than its optical story.
Across Indian philosophical and cultural traditions, 108 carries associations with completeness and wholeness. Ekatra brings that symbolism into the physical structure of the diamond, connecting the meaning of the number with the geometry of the cut.
The result is a lab-grown diamond with a story that goes beyond the usual conversation around carat, colour and clarity.
The Shristi Ratna™ is grown from seed, cut to Ekatra's specification and independently graded by IGI. It appears across Ekatra's rings, earrings, pendants and bracelets.
In that sense, the 108-facet diamond has become more than a technical feature. It is part of Ekatra's design language.
The right diamond jewellery does not always have to be chosen around a traditional occasion. Ekatra's collections make it possible to build a jewellery wardrobe around different moments and styles.
For Everyday Wear: Simple diamond rings, small diamond earrings, solitaire pendants and everyday diamond bracelets can add a considered detail to an everyday outfit without feeling overly formal. Collections such as Diamond Diaries and SOL108 designs are particularly suited to this approach, with smaller silhouettes designed for regular wear.
For Engagements: A solitaire diamond ring remains one of the most recognisable choices for an engagement. Ekatra's lab grown diamond rings offer a contemporary route into the category, including solitaire designs built around the Shristi Ratna™. For someone considering a lab grown diamond engagement ring, factors such as diamond shape, carat, setting, metal and certification can help determine the right choice.
For Anniversaries: A diamond pendant, diamond bracelet or solitaire lab grown diamond earrings can work beautifully as an anniversary gift because each can be worn long after the occasion itself. A piece with a personal design concept can also make the gift feel more considered than a purely conventional jewellery silhouette.
For Birthdays: Diamond earrings, small diamond necklaces and delicate diamond pendants can work well as birthday jewellery for women who prefer versatile pieces. For a more expressive gift, statement earrings or a distinctive bracelet can create a stronger visual presence.
For Wedding Celebrations: Wedding jewellery does not have to mean heavily traditional jewellery. Solitaire earrings, diamond pendants, wedding bands and contemporary gold jewellery can complement both traditional and modern wedding wardrobes. Jennifer Winget's Not Just One collection, for example, includes wedding-focused jewellery pieces alongside other jewellery designs.
For Gifting Her: When choosing diamond jewellery for a girlfriend, wife, mother or another important woman, consider how she actually dresses and wears jewellery.
A small diamond necklace may suit someone who prefers understated pieces. Diamond stud earrings can become an everyday staple. A bracelet can work for someone who likes jewellery that moves naturally with the wrist. The most meaningful choice is often the one that fits her existing style rather than simply looking impressive in the box.
Choosing diamond jewellery becomes easier when you start with the way the piece will actually be worn.
Yellow gold offers warmth, while white gold creates a cooler, more understated contrast with a diamond. Rose gold brings a softer tone. The best choice often depends on existing jewellery and personal style.
Neither is inherently better. The choice comes down to the aesthetic and occasion you have in mind.
Ekatra brings together several elements that distinguish its approach to modern diamond jewellery:
Lab-grown diamonds: A jewellery collection built around lab-grown diamonds across rings, earrings, pendants, necklaces and bracelets.
Shristi Ratna™: A proprietary 108-facet diamond cut that gives Ekatra a distinctive signature beyond conventional solitaire designs.
IGI certification: The brand states that its diamonds are independently graded by the International Gemological Institute.
BIS hallmarked jewellery: Ekatra lists BIS hallmarked jewellery among its quality credentials.
Women-led creative direction: The brand's leadership and creative ecosystem includes women such as Pavitra Gandhi, Ekta Kapoor and
Sussanne Khan, with Jennifer Winget among its partners.
Concept-led collections: From Chakras and Sacred Geometry to Universe in Motion and Diamond Diaries, Ekatra builds collections around ideas rather than simply arranging jewellery by product type.
Celebrity signature collections: Sussanne Khan's Oh My Gold and Jennifer Winget's Not Just One bring distinct creative perspectives into the brand's jewellery universe.
A1. Ekatra offers lab grown diamond rings, earrings, pendants, necklaces and bracelets, alongside gold jewellery and signature collections. Its range includes solitaire, everyday and statement jewellery.
Yes. Lab-grown diamonds are diamonds created through a controlled growth process. Ekatra's website describes its stones as lab-grown diamonds and lists IGI certification for its diamonds.
Ekatra's Shristi Ratna™ is a proprietary diamond cut featuring 108 facets rather than the conventional 57 or 58 facets associated with a standard round diamond. The cut was developed in-house by Ekatra.
Shristi Ratna™ is Ekatra's signature 108-facet diamond. The brand combines the technical idea of additional facets with the symbolic significance of the number 108.
The primary difference is origin. Natural diamonds form naturally underground, while lab-grown diamonds are produced in controlled environments. When choosing between them, buyers can consider origin, certification, design, budget and personal preference.
It can be. The suitability depends on the design, setting, proportions and how frequently the jewellery will be worn. A simple solitaire diamond ring, pendant or pair of solitaire earrings can work well as part of an everyday jewellery wardrobe.
The best choice depends on the recipient's style and the occasion. Diamond earrings, diamond pendants, solitaire rings and bracelets are versatile options, while personalised or occasion-specific pieces can carry greater sentimental meaning.
Oh My Gold is Sussanne Khan's collection with Ekatra. The collection focuses on sculptural gold jewellery designed to create visual volume while remaining lightweight to wear.
Not Just One is Jennifer Winget's collection with Ekatra. The collection includes rings, earrings and necklaces, including wedding-focused designs such as a mangalsutra, wedding band, wedding ring and wedding earrings.
Whether you are looking for a solitaire diamond ring, everyday diamond earrings, a lab grown diamond pendant, a diamond bracelet or a meaningful jewellery gift, Ekatra brings together contemporary design and a distinct point of view.
From the symbolic language of its signature collections to the 108-facet Shristi Ratna™ diamond and its celebrity collaborations, Ekatra offers a different way to think about modern diamond jewellery.
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Category : Fashion
Ekatra Jewels is a women-led Indian luxury jewellery brand redefining fine jewellery through exceptional craftsmanship, meaningful design, and innovation. Known for its patented Shristi Ratna™ Cut, the brand creates timeless diamond, gold, and gemstone jewellery across collections including engagement rings, bridal jewellery, everyday luxury, and statement pieces. Crafted to celebrate life's most meaningful moments.
