Mrucha

Mrucha Beauty is a digitally native beauty brand founded by Indian creator Mrunal Panchal. It launched on Mrucha.com with a vision to make makeup that feels personal, expressive, and inclusive — not just another product line. The brand centers on cruelty-free, clean and nourishing cosmetics with a portfolio that ranges from lip melts and velvet lipsticks to cheek products and accessories crafted with Indian skin tones in mind. Mrucha blends creator-led storytelling with community energy, targeting younger beauty lovers who care about shade diversity, quality feel, and design rooted in self-expression and confidence.