{"products":[{"id":7584348700826,"title":"M2/02M","handle":"m2-02m","body_html":"M2/02M is the timeless M2/02 with a factory fitted stainless steel PVD Gun metal bracelet. The metal bracelet has been specifically designed in-house, in order to fit perfectly with our iconic case in terms of style, quality and comfort. The addition of the PVD gun metal stainless steel bracelet to the M2/02 turns it into a definitive statement piece.","published_at":"2025-12-22T14:03:15+05:30","created_at":"2022-11-30T06:14:50+05:30","updated_at":"2026-01-02T01:24:11+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["Essentials","M-Series","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled"],"variants":[{"id":42847553978522,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"price":"216500.00","grams":0,"compare_at_price":null,"position":1,"product_id":7584348700826,"created_at":"2022-11-30T06:14:51+05:30","updated_at":"2026-01-02T01:24:11+05:30"}],"images":[{"id":35677966401690,"created_at":"2022-11-30T06:14:50+05:30","position":1,"updated_at":"2022-11-30T06:14:53+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_WATCHES_M2-02M_WebAssets_Soldier_800px.png?v=1669769093","width":800,"height":800},{"id":35677966368922,"created_at":"2022-11-30T06:14:50+05:30","position":2,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_WATCHES_M2-02M_WebAssets_Oblique_800px.png?v=1748681276","width":800,"height":800},{"id":35677966303386,"created_at":"2022-11-30T06:14:51+05:30","position":3,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_WATCHES_M2-02M_WebAssets_Top_800px.png?v=1748681276","width":800,"height":800},{"id":35677966336154,"created_at":"2022-11-30T06:14:51+05:30","position":4,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_WATCHES_M2-02M_WebAssets_Side_800px.png?v=1748681276","width":800,"height":800},{"id":35770408272026,"created_at":"2022-12-09T14:38:20+05:30","position":5,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_WATCHES_M2-02M_WebAssets_Caseback_800px.png?v=1748681276","width":800,"height":800},{"id":42687645974682,"created_at":"2025-05-31T14:17:28+05:30","position":6,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_M202_Web_Soldier_72dpi.png?v=1748681276","width":800,"height":800},{"id":42687645941914,"created_at":"2025-05-31T14:17:28+05:30","position":7,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_M202_Web_Oblique_72dpi.png?v=1748681276","width":800,"height":800},{"id":42687646040218,"created_at":"2025-05-31T14:17:28+05:30","position":8,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_M202_Web_Side1_72dpi.png?v=1748681276","width":800,"height":800},{"id":42687646007450,"created_at":"2025-05-31T14:17:28+05:30","position":9,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_M202_Web_Top_72dpi.png?v=1748681276","width":800,"height":800},{"id":42687645909146,"created_at":"2025-05-31T14:17:28+05:30","position":10,"updated_at":"2025-05-31T14:17:56+05:30","product_id":7584348700826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_M202_Web_Caseback_72dpi.png?v=1748681276","width":800,"height":800}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8704050725018,"title":"PS2/03 \"Black Ceramic\"","handle":"ps2-03-black-ceramic","body_html":"

'Tis the season of celebrations and parties, of family gatherings and feasts. We get dressed in our very best and raise a glass (or two) to new adventures!

There’s no smarter +1 this season than the bold “Black Ceramic”. Tailored to match the chicest tuxedo, the “Black Ceramic” exudes style and confidence - the sort of poise of someone “in the know”.

It’s polished, bold and confident - just like a tailor made tuxedo.

Inspiration: The Tuxedo

Perfect for: Everyone that loves a good (dinner) party

Style: Elegant

Wrist size: Suitable for anyone that can cheers with a glass of champagne

","published_at":"2025-12-15T17:19:11+05:30","created_at":"2025-12-15T17:03:38+05:30","updated_at":"2026-01-02T01:24:11+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"","tags":["Essentials","PS-Series","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Watches"],"variants":[{"id":46888306376858,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"PS2-03","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"price":"176900.00","grams":0,"compare_at_price":null,"position":1,"product_id":8704050725018,"created_at":"2025-12-15T17:03:38+05:30","updated_at":"2026-01-02T01:24:11+05:30"}],"images":[{"id":46597844795546,"created_at":"2025-12-15T17:06:58+05:30","position":1,"updated_at":"2025-12-15T17:08:13+05:30","product_id":8704050725018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SEVENFRIDAY_WATCHES_PS203BC_STUD.jpg?v=1765798693","width":2048,"height":2048},{"id":46597835063450,"created_at":"2025-12-15T17:04:13+05:30","position":2,"updated_at":"2025-12-15T17:08:13+05:30","product_id":8704050725018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SEVENFRIDAY_WATCHES_PS203BC_STUDIOSHOTS_OBLIQUE_300dpi.jpg?v=1765798693","width":4813,"height":4813},{"id":46597835128986,"created_at":"2025-12-15T17:04:13+05:30","position":3,"updated_at":"2025-12-15T17:08:13+05:30","product_id":8704050725018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SEVENFRIDAY_WATCHES_PS203BC_STUDIOSHOTS_TOP_300dpi.jpg?v=1765798693","width":4661,"height":4661},{"id":46597835096218,"created_at":"2025-12-15T17:04:13+05:30","position":4,"updated_at":"2025-12-15T17:08:13+05:30","product_id":8704050725018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SEVENFRIDAY_WATCHES_PS203BC_STUDIOSHOTS_SIDE_300dpi.jpg?v=1765798693","width":4165,"height":4165},{"id":46597835030682,"created_at":"2025-12-15T17:04:13+05:30","position":5,"updated_at":"2025-12-15T17:08:13+05:30","product_id":8704050725018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SEVENFRIDAY_WATCHES_PS203BC_STUDIOSHOTS_CASEBACK_300dpi.jpg?v=1765798693","width":3766,"height":3766}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8632261902490,"title":"T2/08 - \" RILEY MUSIC\"","handle":"t2-07-riley-copy","body_html":"

The New T2/08 “Riley Music”

At SEVENFRIDAY, we believe happiness is a state of mind — the freedom to focus on the positive, to share good times with everyone around us, and to shift your mood from “good” to truly HAPPY in an instant. And that’s exactly what the new “Riley Music” is here to do.

Because this creation doesn’t just measure hours and minutes — it celebrates moments of joy.

It’s a:

\n
Wearable messenger of peace, love, and happiness
\n
\n
Visual reminder of optimism and positivity
\n
\n
Colorful splash on a gloomy day
\n

The new “Riley Music” is a SEVENFRIDAY-esque creation – a little mischievous bear who spreads positivity and optimism, here to make the world feel a little lighter every day.

✨ Let’s dream again, believe in the good, and create something bright together.

And because true happiness is rare, the T2/08 “Riley Music” is a limited release of only 777 units worldwide — making each piece as unique as the joy it inspires. ✨

","published_at":"2025-09-25T13:42:57+05:30","created_at":"2025-09-22T16:07:09+05:30","updated_at":"2026-01-02T01:24:11+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","T-Series"],"variants":[{"id":46582464479386,"title":"Default Title","option1":"Default 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(M,P,PS,S,Q & V Series)","handle":"sf-strap-055","body_html":"","published_at":"2025-08-21T15:58:21+05:30","created_at":"2020-07-07T19:25:36+05:30","updated_at":"2026-01-02T01:24:11+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Straps","tags":["M-Series strap","Other Series Straps","P-Series strap","Q-Series strap","S-Series strap","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Straps","V-Series strap","W-Series strap","Watch Accessories"],"variants":[{"id":35052754239642,"title":"Default Title","option1":"Default 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No - we have not gone mathematically mad! Simply our two new P models are each easily identifiable by their pantone reference: 3125 for Turquoise and 233 for Lipstick pink! And each displays its individual color with pride.
The stainless-steel bezel surrounded by a solid white animation ring, softened in its center by a translucent acetate, a bio plastic material you will normally find in our Sunnies! The turquoise (for the P3C/10) and Lipstick pink (for the P3C/12) accents continue on our signature 4-level dial, from 40 to 60 on the minute ring, at 12, on the hour hand, AM/PM and seconds disks, with a final colorful dab on the crown!
And importantly for you, both are made for that special summer fun. Diving the turquoise sea, applying that luscious lipstick on a chalk white terrace and celebrating that oh so special encounter with a spray of champagne and possibly a dab of love, pantone 485!","published_at":"2025-05-31T17:12:21+05:30","created_at":"2022-05-21T00:00:48+05:30","updated_at":"2026-01-02T01:24:11+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["P-Series","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled"],"variants":[{"id":41996555845786,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"price":"147300.00","grams":0,"compare_at_price":"0.00","position":1,"product_id":7341827522714,"created_at":"2022-05-21T00:00:48+05:30","updated_at":"2026-01-02T01:24:11+05:30"}],"images":[{"id":33856049348762,"created_at":"2022-05-21T00:00:48+05:30","position":1,"updated_at":"2022-05-21T00:00:50+05:30","product_id":7341827522714,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_Watches_P3C12_WebAssets_Soldier_800px.png?v=1653071450","width":800,"height":800},{"id":33856049184922,"created_at":"2022-05-21T00:00:48+05:30","position":2,"updated_at":"2022-05-21T00:00:50+05:30","product_id":7341827522714,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_Watches_P3C12_WebAssets_Oblique_800px.png?v=1653071450","width":800,"height":800},{"id":33856049217690,"created_at":"2022-05-21T00:00:48+05:30","position":3,"updated_at":"2022-05-21T00:00:50+05:30","product_id":7341827522714,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_Watches_P3C12_WebAssets_Side_800px.png?v=1653071450","width":800,"height":800},{"id":33856049250458,"created_at":"2022-05-21T00:00:48+05:30","position":4,"updated_at":"2022-05-21T00:00:50+05:30","product_id":7341827522714,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_Watches_P3C12_WebAssets_Top_800px.png?v=1653071450","width":800,"height":800},{"id":33856049381530,"created_at":"2022-05-21T00:00:48+05:30","position":5,"updated_at":"2022-05-21T00:00:50+05:30","product_id":7341827522714,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/SEVENFRIDAY_Watches_P3C12_WebAssets_Caseback_800px.png?v=1653071450","width":800,"height":800}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8499459457178,"title":"PG1/01 (GMT)","handle":"pg1-01-gmt","body_html":"

SEVENFRIDAY, proudly expands its new retro-futuristic collection with the
launch of the PG1/01, SEVENFRIDAY’s First-Ever GMT Timepiece
Part of the bold, retro-futuristic PG-Series, this new release continues the
design evolution of the ME- and PE-Series and features our first GMT function,
making the PG1/01 an essential and reliable travel partner.
Inspired by the MAYA principle — “Most Advanced, Yet Acceptable”—the
PG1/01 blends innovation with iconic style by delivering a clean, minimal
design with timeless appeal.
On the PG1/01, brutalism, meets aerodynamism, meets time-travelling.
Introducing the GMT was a logical step in taking SEVENFRIDAY to the next
level and what better way to incorporate it into our new retro-futuristic
collection.
More than just a watch, it’s a statement, it’s an attitude.

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THE NEXT CHAPTER OF RETRO-FUTURISM

After PE1, comes PE2…

A seamless evolution from the classics, expanding SEVENFRIDAY’s journey into retro-futuristic style.

Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic dial—organized, timeless, and effortlessly cool. Encased in an aerodynamic, rounded case, the PE2/01 embodies the MAYA principle: ‘Most Advanced, Yet Acceptable,’ balancing innovation with a sense of familiarity.

More than just a watch, it’s a statement of attitude—a natural evolution of the SEVENFRIDAY attitude: daring in design, grounded in lifestyle.

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THE NEXT CHAPTER OF RETRO-FUTURISM

Meet PE1/01 : a seamless evolution from the classics, expanding

SEVENFRIDAY’s journey into retro-futuristic style.

Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic dial— organized, timeless, and effortlessly cool. Encased in an aerodynamic, rounded case, the PE1/01 embodies the MAYA principle: ‘Most Advanced, Yet Acceptable,’ balancing innovation with a sense of familiarity.

More than just a watch, it’s a statement of attitude—a natural evolution of the SEVENFRIDAY attitude: daring in design, grounded in lifestyle.

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The M-EVOlution is upon us.
Ten years ago, SEVENFRIDAY surprised the industry with the launch of the M- series. Now, The M-EVO strikes the perfect balance between recognizable and foreign, accepted while still advancing.
ME3/01 takes this concept to the boot of Europe, Italy to be exact! Commuting by scooter and taking a break for an espresso and Gelato on one of Rome’s many Piazzas may sound like something out of a movie, but life in Italy can really be just that. Now if you imagine the sort of person who’s day to day is based on the motto of ‘dolce far niente’, what are they wearing?
In our imagination the ME3/01 goes perfectly with the effortlessly cool Italian sense of style.
Although it is hard to pinpoint the effortless cool it exudes, there is a word that
defines the look of the ME3/01 - sprezzatura. The art of looking great but with a kind of effortless grace, without fuss.
The new ME3/01 is just as rEVOlutionary but with an element of Italian class. Stone blue PVD throughout the case combined with the polished surface and blue suede strap gives this model a sophisticated boldness.
Elegant and simple with a focus on quality and unparalleled attention to detail.

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The ‘Most Advanced Yet Acceptable’ (MAYA) notion plays a significant role in SEVENFRIDAY designs and the ME-Series is no exception!
SEVENFRIDAY has become somewhat synonymous with industrial design and our products feature a unique retro-futuristic edge. The case of the ME is organic, even aerodynamic with a rounded back construction particularly visible from the side view. The trim, sleek curves of the ME’s case are reminiscent of space travel at light speed, racing through tunnels or swimming against the current. This streamlined design isn’t just a feast for the eyes but pleasure to wear and hold. The ME-Series hits the sweet spot: novel but still familiar, advanced but acceptable.
Compared to the M-Series, the ME’s size has been reduced to 44m bearing a thinner and more rounded cushion shape, a monolithic idea of volume. The ME-Series marks the first introduction of the butterfly clasp on a leather band and features a crown with silicone grip. A striking visual feature of the ME is undoubtedly the three cut out sapphire glass pieces, adding to the series’ modern look and feel. Despite the use of new design elements, the disk is the same as that of the M-Series, something familiar to the wearer.
The ME-Series is a SEVENFRIDAY style marriage of aerodynamic, retro futuristic industrial design. A mouthful to say, but the closest way to describe SEVENFRIDAY’s newest series. Take a look for yourself, our words may not do it justice. The launch of the ME-Series is around the corner and will include two models. One in stainless steel with a hint of blue lacquer. The other with a touch of gold PVD and green lacquer.

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