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AT SEVENFRIDAY (WE MAY BE SWISS BUT) WE’RE NOT CARBON NEUTRAL!

In fact, quite to the contrary, we have long been fans of carbon, not the kind of molecule common to all human beings! No. Nor the carbon compressed over time to become a precious diamond. Another resounding NO to the great annoyance of our loved ones!

No. We’re evidently talking about the one and only carbon relevant to us watch aficionados. The kind of composite material which is woven, shaped and heated to become a robust, light and dare we say beautiful case for our timepieces.

And so, it is for our new PS3/02 “RED”. SEVENFRIDAY’s 5th carbon iteration is in our distinctive TV shape wrapped in black carbon fiber, with a subtle white resin highlight on the bezel and a matching 7F logo on the crown.

And it gets better, we thought we’d also have a GREEN version, the PS3/01!

So you see, we may be Swiss but we’re not Neutral, carbon neutral that is. Yet we know when to go Green too!

PS3/02 "Ruby Carbon"