{"products":[{"id":5444879351962,"title":"STRAP, Leather, with blue stitching (P,PS,Q,V, WSeries)","handle":"sf-strap-053","body_html":"","published_at":"2024-12-11T18:05:12+05:30","created_at":"2020-07-07T19:25:34+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Straps","tags":["M-Series strap","Other Series Straps","P-Series strap","Q-Series strap","S-Series strap","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Straps","V-Series strap","W-Series strap","Watch Accessories"],"variants":[{"id":35052752601242,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"SF-STRAP-053","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"8990.00","grams":14,"compare_at_price":null,"position":1,"product_id":5444879351962,"created_at":"2020-07-07T19:25:34+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":17791971131546,"created_at":"2020-07-07T19:25:34+05:30","position":1,"updated_at":"2020-07-07T19:25:34+05:30","product_id":5444879351962,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee62d8d090e05989b6e9f7.png?v=1594130134","width":1920,"height":1920}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8394318741658,"title":"ME3/01 \"BLUE STONE\"","handle":"me3-01","body_html":"

The M-EVOlution is upon us.
Ten years ago, SEVENFRIDAY surprised the industry with the launch of the M- series. Now, The M-EVO strikes the perfect balance between recognizable and foreign, accepted while still advancing.
ME3/01 takes this concept to the boot of Europe, Italy to be exact! Commuting by scooter and taking a break for an espresso and Gelato on one of Rome’s many Piazzas may sound like something out of a movie, but life in Italy can really be just that. Now if you imagine the sort of person who’s day to day is based on the motto of ‘dolce far niente’, what are they wearing?
In our imagination the ME3/01 goes perfectly with the effortlessly cool Italian sense of style.
Although it is hard to pinpoint the effortless cool it exudes, there is a word that
defines the look of the ME3/01 - sprezzatura. The art of looking great but with a kind of effortless grace, without fuss.
The new ME3/01 is just as rEVOlutionary but with an element of Italian class. Stone blue PVD throughout the case combined with the polished surface and blue suede strap gives this model a sophisticated boldness.
Elegant and simple with a focus on quality and unparalleled attention to detail.

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The ‘Most Advanced Yet Acceptable’ (MAYA) notion plays a significant role in SEVENFRIDAY designs and the ME-Series is no exception!
SEVENFRIDAY has become somewhat synonymous with industrial design and our products feature a unique retro-futuristic edge. The case of the ME is organic, even aerodynamic with a rounded back construction particularly visible from the side view. The trim, sleek curves of the ME’s case are reminiscent of space travel at light speed, racing through tunnels or swimming against the current. This streamlined design isn’t just a feast for the eyes but pleasure to wear and hold. The ME-Series hits the sweet spot: novel but still familiar, advanced but acceptable.
Compared to the M-Series, the ME’s size has been reduced to 44m bearing a thinner and more rounded cushion shape, a monolithic idea of volume. The ME-Series marks the first introduction of the butterfly clasp on a leather band and features a crown with silicone grip. A striking visual feature of the ME is undoubtedly the three cut out sapphire glass pieces, adding to the series’ modern look and feel. Despite the use of new design elements, the disk is the same as that of the M-Series, something familiar to the wearer.
The ME-Series is a SEVENFRIDAY style marriage of aerodynamic, retro futuristic industrial design. A mouthful to say, but the closest way to describe SEVENFRIDAY’s newest series. Take a look for yourself, our words may not do it justice. The launch of the ME-Series is around the corner and will include two models. One in stainless steel with a hint of blue lacquer. The other with a touch of gold PVD and green lacquer.

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","published_at":"2024-10-28T13:41:53+05:30","created_at":"2024-10-28T13:39:43+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","T-Series","Watches"],"variants":[{"id":45320789426330,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"ME1/02M","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"price":"169500.00","grams":0,"compare_at_price":null,"position":1,"product_id":8378865418394,"created_at":"2024-10-28T13:39:43+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":41123115663514,"created_at":"2024-10-28T13:40:49+05:30","position":1,"updated_at":"2024-10-28T13:40:51+05:30","product_id":8378865418394,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME01-02_Mesh_StudioShots_Soldier_800px.png?v=1730103051","width":800,"height":800},{"id":41123115761818,"created_at":"2024-10-28T13:40:49+05:30","position":2,"updated_at":"2024-10-28T13:40:51+05:30","product_id":8378865418394,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME01-02_Mesh_StudioShots_Oblique_800px.png?v=1730103051","width":800,"height":800},{"id":41123115696282,"created_at":"2024-10-28T13:40:49+05:30","position":3,"updated_at":"2024-10-28T13:40:51+05:30","product_id":8378865418394,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME01-02_Mesh_StudioShots_Top_800px.png?v=1730103051","width":800,"height":800},{"id":41123115729050,"created_at":"2024-10-28T13:40:49+05:30","position":4,"updated_at":"2024-10-28T13:40:51+05:30","product_id":8378865418394,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME01-02_Mesh_StudioShots_Side_800px.png?v=1730103051","width":800,"height":800},{"id":41123115630746,"created_at":"2024-10-28T13:40:49+05:30","position":5,"updated_at":"2024-10-28T13:40:51+05:30","product_id":8378865418394,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME01-02_Mesh_StudioShots_Caseback_800px.png?v=1730103051","width":800,"height":800}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":5444883513498,"title":"T2/02","handle":"sf-t2-02","body_html":"

Capturing the warmth of nostalgia and the moments we continue to enjoy with friends, has motivated the design behind the latest SEVENFRIDAY timepiece. Rich brown and greys in the design reflect organic materials that conjure the welcome smell of ageing leather and burning wood. The lighter, golden elements the burning embers for a statement gentleman`s piece. This latest T-Series watch mirrors the smaller, thinner and lighter aesthetic of its immediate predecessors. The new design language also plays with transparency and gradients by using a genuine piece of sunglass lens as a dial.

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","published_at":"2024-09-03T15:31:41+05:30","created_at":"2024-09-03T14:45:34+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","T-Series","Watches"],"variants":[{"id":45216660750490,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"ME1/01","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"price":"154500.00","grams":0,"compare_at_price":null,"position":1,"product_id":8352443007130,"created_at":"2024-09-03T14:45:34+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":40647724794010,"created_at":"2024-09-03T14:59:20+05:30","position":1,"updated_at":"2024-09-03T14:59:22+05:30","product_id":8352443007130,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME-Series_StudioShots_2.jpg?v=1725355762","width":2048,"height":2048},{"id":40647693500570,"created_at":"2024-09-03T14:54:39+05:30","position":2,"updated_at":"2024-09-03T14:54:41+05:30","product_id":8352443007130,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME-Series_StudioShots.jpg?v=1725355481","width":2048,"height":2048},{"id":40647735541914,"created_at":"2024-09-03T15:00:53+05:30","position":3,"updated_at":"2024-09-03T15:00:55+05:30","product_id":8352443007130,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME-Series_StudioShots_3.jpg?v=1725355855","width":2048,"height":2048},{"id":40647713620122,"created_at":"2024-09-03T14:57:38+05:30","position":4,"updated_at":"2024-09-03T14:57:40+05:30","product_id":8352443007130,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME-Series_StudioShots_1.jpg?v=1725355660","width":2048,"height":2048},{"id":40647675478170,"created_at":"2024-09-03T14:51:25+05:30","position":5,"updated_at":"2024-09-03T14:51:27+05:30","product_id":8352443007130,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_ME1_01_StudioShots_Ba.png?v=1725355287","width":2048,"height":2048}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":5444877975706,"title":"STRAP, Leather, Brown (P SERIES) XS Size","handle":"sf-strap-026","body_html":"","published_at":"2024-07-12T14:55:29+05:30","created_at":"2020-07-07T19:25:31+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Straps","tags":["M-Series strap","Other Series Straps","P-Series strap","Q-Series strap","S-Series strap","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Straps","V-Series strap","W-Series strap","Watch Accessories"],"variants":[{"id":35052750504090,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"SF-STRAP-026","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"8990.00","grams":11,"compare_at_price":null,"position":1,"product_id":5444877975706,"created_at":"2020-07-07T19:25:31+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":17791967559834,"created_at":"2020-07-07T19:25:31+05:30","position":1,"updated_at":"2020-07-07T19:25:31+05:30","product_id":5444877975706,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee622ad090e05989b6e9ce.png?v=1594130131","width":1920,"height":1920}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":5444876828826,"title":"STRAP, Leather, White (P,M,S,PS,Q,W,V Series)","handle":"sf-strap-038","body_html":"","published_at":"2024-07-12T14:42:55+05:30","created_at":"2020-07-07T19:25:26+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Straps","tags":["M-Series strap","Other Series Straps","P-Series strap","Q-Series strap","S-Series strap","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Straps","V-Series strap","W-Series strap","Watch Accessories"],"variants":[{"id":35052748996762,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"SF-STRAP-038","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"8990.00","grams":12,"compare_at_price":null,"position":1,"product_id":5444876828826,"created_at":"2020-07-07T19:25:26+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":17791965528218,"created_at":"2020-07-07T19:25:26+05:30","position":1,"updated_at":"2020-07-07T19:25:26+05:30","product_id":5444876828826,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee6294d090e05989b6e9e5.png?v=1594130126","width":1920,"height":1920}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8296497348762,"title":"T2/07 - \"RILEY\"","handle":"t2-07-riley","body_html":"

What does a watch made by a bear
look like?

The T2/07 aka “T-Riley” is the newest addition to the playful T-Series. With predecessors like the T-Tiger, T-Beach Club and the T-Cocorico, expect nothing short of a watch that puts a smile on your face!

Apart from the distinctive design language and no-nonsense attitude, SEVENFRIDAY is known for something, or rather someone else: their Mascot Riley. The popular and loved little teddy tried his hand at the newest T-model and proved to bear-ly be a watchmaker. SEVENFRIDAY entrusted him with full creative control over the T2/07‘s
skeletonized movement. Riley‘s attempt to slip seamlessly into the role of
watchmaker didn‘t go according to plan. As it turns out, quite a bit of patience and
expertise is needed to create and assemble a watch dial. Particularly one as
intricate and complex as that of the T model. Riley may have skipped some
steps and improvised along the way. That is the only way to explain the explosion of
spirals, screws and bolts that make up the dial of the “T-Riley” model.

The origin story of the T2/07 may seem like a page out of a fairytale or fable but
the design of the newest T watch is no child's play. The original gold-brown PVD
combined with the black-tinted green color reinforces the double reading often
seen in SEVENFRIDAY pieces. In the case of the “T-Riley”, the quality of the
components and the formal creativity stand out from afar, but at a closer look, it's
the graphic creativity and the richness and interaction of the multi-level dials that
distinguish and elevate it.

SEVENFRIDAY created the T2/07 in collaboration with renowned Hungarian artist
Kata Kerekes. She is known for her unique skill at storytelling through playful and
detailed graphics for which she has won a number of prestigious prizes. In the
past, Kata Kerekes collaborated with SEVENFRIDAY on their Tiger NFTs,
dreaming up an endless amount of sassy tiger characters. Kata was also behind
the equally entertaining visuals on the M2/04 aka “Whisky” and T-Beach Club
packaging.

A quick glance doesn‘t do her work justice, the longer you look the more
the story unravels and funny details unfold. Her history with the brand and
particularly the Tiger series and her undeniable talent for visual storytelling
made her the ideal person to convey Riley‘s adventures.

So, watchmaking may seem like serious business, and at times, it really is.
However, at SEVENFRIDAY there's a lightness and humor to everything we do.
Come on, you can‘t take yourself too seriously!

\n","published_at":"2024-07-02T18:34:36+05:30","created_at":"2024-07-02T18:19:13+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","T-Series"],"variants":[{"id":45065171730586,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"T2/07","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"price":"110000.00","grams":0,"compare_at_price":null,"position":1,"product_id":8296497348762,"created_at":"2024-07-02T18:19:13+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":40075276976282,"created_at":"2024-07-02T18:22:07+05:30","position":1,"updated_at":"2024-07-02T18:22:09+05:30","product_id":8296497348762,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T2_07_Studio.jpg?v=1719924729","width":2040,"height":2040},{"id":40075288084634,"created_at":"2024-07-02T18:23:11+05:30","position":2,"updated_at":"2024-07-02T18:23:12+05:30","product_id":8296497348762,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T2_07_StudioShots_Oblique_800px.png?v=1719924792","width":800,"height":800},{"id":40075293884570,"created_at":"2024-07-02T18:23:48+05:30","position":3,"updated_at":"2024-07-02T18:23:49+05:30","product_id":8296497348762,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T2_07_StudioShots_Side_800px.png?v=1719924829","width":800,"height":800},{"id":40075261083802,"created_at":"2024-07-02T18:20:48+05:30","position":4,"updated_at":"2024-07-02T18:23:59+05:30","product_id":8296497348762,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T2_07_StudioShots_TOP.jpg?v=1719924839","width":4300,"height":4300},{"id":40075291984026,"created_at":"2024-07-02T18:23:34+05:30","position":5,"updated_at":"2024-07-02T18:23:35+05:30","product_id":8296497348762,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T2_07_StudioShots_Caseback_800px.png?v=1719924815","width":800,"height":800}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8044015779994,"title":"T1/05 \"White T\"","handle":"t1-05-white-t","body_html":"

MAY THE WHITE-T BE WITH YOU!
IT’S TRUE - the T1/05 “White-T” from SEVENFRIDAY is the only piece of kit any
stormtrooper worth his imperial salt would want.

Well first it’s cool. The white Berlac groove on the gun metal bezel is rather appropriate and fetching when firing your blaster. It gives a whole new meaning to the sandblasted stainless steel case!
And it’s practical too! As with a battle armour made of different components, the dial has a four-layer construction, highlighting each single element all the way to the skeletonized
movement, hidden behind a flash-treated sun lens no less – Rings are printed in relief
displaying separately indexes and luminous tracks to better grasp time in the inter-galactic void.
And as with a remote galactic transmitter, you too can keep in touch with your buddies by
using the imbedded NFC chip to register your White-T. Simply use your iPhone or Android
securely authenticate your watch and create your very own profile in the SEVENFRIDAY
application and discover a brand new community: UPO7F aka the United People Of
SEVENFRIDAY.

\n","published_at":"2024-06-06T16:59:19+05:30","created_at":"2024-02-01T17:02:43+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","T-Series"],"variants":[{"id":44403160973466,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"SF- T1-05","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"price":"118800.00","grams":0,"compare_at_price":null,"position":1,"product_id":8044015779994,"created_at":"2024-02-01T17:02:43+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":39866624409754,"created_at":"2024-06-06T16:57:20+05:30","position":1,"updated_at":"2024-06-06T16:57:21+05:30","product_id":8044015779994,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T1_05_Studio_1.jpg?v=1717673241","width":2048,"height":2048},{"id":39866604781722,"created_at":"2024-06-06T16:53:15+05:30","position":2,"updated_at":"2024-06-06T16:57:33+05:30","product_id":8044015779994,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T1_05_StudioShots_Oblique_300dpi.jpg?v=1717673253","width":4784,"height":4784},{"id":39866604224666,"created_at":"2024-06-06T16:53:15+05:30","position":3,"updated_at":"2024-06-06T16:57:33+05:30","product_id":8044015779994,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T1_05_StudioShots_Caseback_300dpi.jpg?v=1717673253","width":4094,"height":4093},{"id":39866604519578,"created_at":"2024-06-06T16:53:15+05:30","position":4,"updated_at":"2024-06-06T16:57:31+05:30","product_id":8044015779994,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T1_05_StudioShots_Side_300dpi.jpg?v=1717673251","width":4040,"height":4040},{"id":39866604617882,"created_at":"2024-06-06T16:53:15+05:30","position":5,"updated_at":"2024-06-06T16:57:31+05:30","product_id":8044015779994,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_T-Series_T1_05_StudioShots_Top_300dpi.jpg?v=1717673251","width":4374,"height":4374}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8251386658970,"title":"T2/03 M","handle":"t2-03-m","body_html":"

T2/03M is the evolution of the latest T-Serie T2/03 with gun metal bracelet. The lighter, golden elements the burning embers for a statement gentleman`s piece. This T-Series watch mirrors the smaller, thinner and lighter aesthetic of its immediate predecessors. The design language plays with transparency and gradients by using a genuine piece of sunglass lens as a dial.

\n","published_at":"2024-05-30T17:12:28+05:30","created_at":"2024-05-30T17:09:15+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","T-Series","Watches"],"variants":[{"id":44954520715418,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"T2/03 M","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"136500.00","grams":0,"compare_at_price":null,"position":1,"product_id":8251386658970,"created_at":"2024-05-30T17:09:15+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":41124605460634,"created_at":"2024-10-28T18:18:41+05:30","position":1,"updated_at":"2024-10-28T18:18:42+05:30","product_id":8251386658970,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SEVENFRIDAY_WATCHES_T203M_WebAssets_Soldier_72dpi.png?v=1730119722","width":800,"height":800},{"id":39811855384730,"created_at":"2024-05-30T17:10:33+05:30","position":2,"updated_at":"2024-05-30T17:12:02+05:30","product_id":8251386658970,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SEVENFRIDAY_Watch_T203M_Studioshots_Oblique_300dpi.jpg?v=1717069322","width":3657,"height":3657}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8251383939226,"title":"T1/06 M","handle":"t1-06-m","body_html":"

The new watch T1/06M is a evolution of the iconic T1/06 with metal stainless steel bracele.

The new design language plays with transparency, gradients, a skeleton movement and an effective graphic design, resulting in diving into the interface. The T-Series is smaller, thinner and lighter than other SEVENFRIDAY watch series.

Graphic design together with skeleton movement are inspired by the blueprints from the industrial technical department, therefore the use of the letter “T”.

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As the movies have shown us, some of the most dynamic “teams” have been built on a diverse mix of complimentary characters – the good looks, the brains and the brawn. The latest sunglass collection from SEVENFRIDAY harnesses that coming together – three cool new frames sharing the same DNA but with their own attitude.

Living off good-looks and colourful personality, this piece has character. Smooth, brown with tortoiseshell pattern and a cool Italian 70`s style with hints of bronze and gold, `The SEDUCER` gives an easy vibe but with an underlying, unpredictable punch.","published_at":"2024-05-30T15:05:58+05:30","created_at":"2020-07-07T19:25:36+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"sevenfriday","product_type":"Eyewear","tags":["Safe","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Sunglasses"],"variants":[{"id":35052753551514,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"SF-SAF2/01","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"18150.00","grams":44,"compare_at_price":"24199.00","position":1,"product_id":5444879909018,"created_at":"2020-07-07T19:25:36+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":17791972311194,"created_at":"2020-07-07T19:25:36+05:30","position":1,"updated_at":"2020-07-07T19:25:36+05:30","product_id":5444879909018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee6476d090e05989b6ea59.png?v=1594130136","width":1920,"height":1920},{"id":17791972376730,"created_at":"2020-07-07T19:25:36+05:30","position":2,"updated_at":"2020-07-07T19:25:36+05:30","product_id":5444879909018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee6479d090e05989b6ea5a.png?v=1594130136","width":1920,"height":1920},{"id":17791972442266,"created_at":"2020-07-07T19:25:36+05:30","position":3,"updated_at":"2020-07-07T19:25:36+05:30","product_id":5444879909018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee647cd090e05989b6ea5b.png?v=1594130136","width":1920,"height":1920},{"id":17791972540570,"created_at":"2020-07-07T19:25:36+05:30","position":4,"updated_at":"2020-07-07T19:25:36+05:30","product_id":5444879909018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee647fd090e05989b6ea5c.png?v=1594130136","width":1920,"height":1920},{"id":17791972606106,"created_at":"2020-07-07T19:25:36+05:30","position":5,"updated_at":"2020-07-07T19:25:36+05:30","product_id":5444879909018,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/products/5dee6482d090e05989b6ea5d.png?v=1594130136","width":1920,"height":1920}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8138745872538,"title":"FREE D - FDB/03 \"SUCCESS\" & \"GOOD FORTUNE\"","handle":"free-d-fdb-03-success-good-fortune","body_html":"\n

Innovation, Design & Sustainability!

SEVENFRIDAY always takes the road less traveled; exploring uncharted territories is in our DNA!

SEVENFRIDAY is used to being the rebel child in the world of watchmaking. Since 2012, they’ve redefined the traditional watch shape, partnered with artists, and gone crazy for color. SEVENFRIDAY has always been ahead of its time and embraced the future.

An ever-curious and innovative mindset led the SEVENFRIDAY team to abandon what we understand under watchmaking and embrace the future! The first FREE D burst into the market like a meteor, and its unique design, paired with the characteristics of the material, made it a crowd favorite. Now, the time has come for the FREE D.

The FREE D series's appeal starts with the material's sustainability and innovative nature. The PA11 & PA12 used to print the timepieces was consciously chosen due to its unique properties. This material may be new in the world of watches, but it has been tested, proven, and used for a while in the medical, aerospace, and racing sectors.

The popularity of this polyamide comes down to this: it is light, durable, and yet very flexible. For these reasons, it is equally suitable for producing medical instruments and constructing an intricate watch. Equally important is the sustainability of the PA11, a characteristic SEVENFRIDAY valued in their search for new construction possibilities.

The versatility of the material and its endless possibilities were big advantages in the design of the FREE D.

The material provided the perfect blank canvas for innovative design and ideas others would consider crazy. The inspiration behind the design is instinctive and visible. A futuristic approach to an amalgamation of vegetal and animal. Reminiscent of an insect, the ‘shell’ of the FREE D, produced in one part and snapped into place, protects the dial and movement. Not only is the design inspired by shapes we see in nature, but its look reflects the organic nature of the material.

It is evident that the medium plays a significant role in the product design; the inspiration behind the FREE D is the process of printing and the properties of the PA11 and PA12. Using this unconventional method, SEVENFRIDAY created a design that could never be executed with traditional materials. The FREE D is a fascinating leap into the future but, nonetheless, instantly recognizable as a product of the SEVENFRIDAY universe.

Moreover, as the vibrant history of SEVENFRIDAY shows, the brand has always loved working with color. The FREE D is available in white, turquoise, and pink. As is the case for previous series and collections, the colors were chosen partly due to their symbolism and the feelings they evoke. White is purity and innocence, turquoise is success and good fortune, and pink is love and compassion.

The release of the FREE D B will be limited to 30 pieces per color.

","published_at":"2024-04-10T18:17:31+05:30","created_at":"2024-04-10T18:15:55+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["FREE D","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Watches"],"variants":[{"id":44692986888346,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":false,"price":"575000.00","grams":0,"compare_at_price":"0.00","position":1,"product_id":8138745872538,"created_at":"2024-04-10T18:15:55+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":39377003643034,"created_at":"2024-04-10T18:16:31+05:30","position":1,"updated_at":"2024-04-10T18:16:57+05:30","product_id":8138745872538,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_FreeDB_Blue_StudioShots_Soldier_dpi.jpg?v=1712753217","width":4018,"height":4018},{"id":39377003610266,"created_at":"2024-04-10T18:16:31+05:30","position":2,"updated_at":"2024-04-10T18:16:57+05:30","product_id":8138745872538,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_FreeDB_Blue_StudioShots_Oblique_dpi.jpg?v=1712753217","width":4155,"height":4155},{"id":39377003675802,"created_at":"2024-04-10T18:16:31+05:30","position":3,"updated_at":"2024-04-10T18:16:57+05:30","product_id":8138745872538,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_FreeDB_StudioShots_Side_dpi.jpg?v=1712753217","width":4592,"height":4592},{"id":39377003708570,"created_at":"2024-04-10T18:16:31+05:30","position":4,"updated_at":"2024-04-10T18:16:57+05:30","product_id":8138745872538,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_FreeDB_StudioShots_Caseback_dpi.jpg?v=1712753217","width":4973,"height":4973},{"id":39377003937946,"created_at":"2024-04-10T18:16:46+05:30","position":5,"updated_at":"2024-04-10T18:16:57+05:30","product_id":8138745872538,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/Picture3_a52c0707-8ba5-47a9-a5c6-d345b8ea1af5.jpg?v=1712753217","width":475,"height":376},{"id":39377003970714,"created_at":"2024-04-10T18:16:46+05:30","position":6,"updated_at":"2024-04-10T18:16:53+05:30","product_id":8138745872538,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/Picture2_c7a3515a-0df0-43dc-8f2a-7ed7162f8782.jpg?v=1712753213","width":720,"height":455}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8138719330458,"title":"FREE D - FDB/02 \"LOVE\" & \"COMPASSION\"","handle":"free-d-fdb-02-love-compassion","body_html":"\n

Innovation, Design & Sustainability!

SEVENFRIDAY always takes the road less traveled; exploring uncharted territories is in our DNA!

The versatility of the material and its endless possibilities were big advantages in the design of the FREE D.

The release of the FREE D B will be limited to 30 pieces per color.

","published_at":"2024-04-10T17:23:25+05:30","created_at":"2024-04-10T17:22:12+05:30","updated_at":"2025-01-08T08:20:27+05:30","vendor":"SEVENFRIDAY INDIA","product_type":"Watches","tags":["FREE D","spo-cs-disabled","spo-default","spo-disabled","spo-notify-me-disabled","Watches"],"variants":[{"id":44692919320730,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":false,"price":"575000.00","grams":0,"compare_at_price":"0.00","position":1,"product_id":8138719330458,"created_at":"2024-04-10T17:22:12+05:30","updated_at":"2025-01-08T08:20:27+05:30"}],"images":[{"id":39376893739162,"created_at":"2024-04-10T17:22:51+05:30","position":1,"updated_at":"2024-04-10T17:23:14+05:30","product_id":8138719330458,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_FreeDB_Pink_WebAssets_Soldier_800px.png?v=1712749994","width":800,"height":800},{"id":39376893706394,"created_at":"2024-04-10T17:22:51+05:30","position":2,"updated_at":"2024-04-10T17:23:14+05:30","product_id":8138719330458,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_FreeDB_Pink_WebAssets_Oblique_800px.png?v=1712749994","width":800,"height":800},{"id":39376893640858,"created_at":"2024-04-10T17:22:51+05:30","position":3,"updated_at":"2024-04-10T17:23:14+05:30","product_id":8138719330458,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_FreeDB_Pink_WebAssets_Caseback_800px.png?v=1712749994","width":800,"height":800},{"id":39376893673626,"created_at":"2024-04-10T17:22:51+05:30","position":4,"updated_at":"2024-04-10T17:23:14+05:30","product_id":8138719330458,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/SF_Watches_FreeDB_Pink_WebAssets_Top_800px.png?v=1712749994","width":800,"height":800},{"id":39376894886042,"created_at":"2024-04-10T17:23:08+05:30","position":5,"updated_at":"2024-04-10T17:23:14+05:30","product_id":8138719330458,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/Picture3_6fb38be5-cee0-41d2-b9be-28b1ffd9ab98.jpg?v=1712749994","width":475,"height":376},{"id":39376894853274,"created_at":"2024-04-10T17:23:08+05:30","position":6,"updated_at":"2024-04-10T17:23:14+05:30","product_id":8138719330458,"variant_ids":[],"src":"https://cdn.shopify.com/s/files/1/0423/3969/6794/files/Picture2_90ddfa12-2db0-4f7c-9a67-8464b80ebe85.jpg?v=1712749994","width":720,"height":455}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":8138679451802,"title":"FREE D - FDB/01 \"PURITY\"& \"INNOCENCE\"","handle":"fdb-01-purity-innocence","body_html":"\n

Innovation, Design & Sustainability!

SEVENFRIDAY always takes the road less traveled; exploring uncharted territories is in our DNA!

The versatility of the material and its endless possibilities were big advantages in the design of the FREE D.

The release of the FREE D B will be limited to 30 pieces per color.

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Title"]}]}],"currency":{"token":"53e466ea4b8a99dd8da27fcaf9b74b16","note":null,"attributes":{},"original_total_price":0,"total_price":0,"total_discount":0,"total_weight":0,"item_count":0,"items":[],"requires_shipping":false,"currency":"INR","items_subtotal_price":0,"cart_level_discount_applications":[]}}

STRAP, Leather, with blue stitching (P,PS,Q,V, WSeries)

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