Category : Home, Kitchen & Furniture
Vaaree is a Bengaluru-based direct-to-consumer (D2C) home décor platform founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra. The startup aims to make authentic and stylish home furnishings accessible to Indian consumers by offering a curated selection of premium products sourced directly from export-oriented factories. 🏡 Product Range Vaaree's extensive product catalog encompasses over 80,000 products across 150 categories, including: Bedding: Bedsheets, comforters, duvet covers, and mattress protectors. Living Room Décor: Cushion fillers, floor cushions, curtains, throws, and diwan sets. Wall Décor: Wall art, photo frames, and wall clocks. Dining Essentials: Dinner sets, serving trays, and kitchen storage containers. Bathroom Accessories: Soap dispensers and other essentials. The platform also offers themed collections, such as Boho and Desi Indian, to cater to diverse aesthetic preferences. 🤖 Technological Integration Vaaree leverages technology to enhance the shopping experience. Its AI-powered styling app, VibeCheck, assists customers in visualizing how products would look in their homes, aiding in better purchasing decisions. The company also focuses on expanding its fulfillment and brand verification network to ensure timely deliveries and product authenticity. 💰 Funding and Growth In July 2025, Vaaree raised USD 4.6 million in a pre-Series A funding round led by Peer Capital, with participation from existing investors like Surge (Peak XV Partners' accelerator program), All In Capital, and new investors including Sattva Ventures and the Asian Paints family office. The funds are intended to scale the platform, enhance technological capabilities, and expand its presence in metropolitan and tier-II cities.
Vaaree is a Bengaluru-based direct-to-consumer (D2C) home décor brand founded in 2022 by entrepreneurs Garima Luthra, Pranav Arora, and Varun Vohra. The brand has quickly positioned itself as a leading online destination for premium, stylish, and authentic home furnishings in India. With a mission to make high-quality home décor accessible to every Indian home, Vaaree combines curated product selection, technology-driven shopping experiences, and competitive pricing to deliver value and elegance in every purchase.
Vaaree’s product catalog is extensive, with over 80,000 products across 150 categories, catering to diverse home styling needs. Their offerings include bedding solutions such as bedsheets, comforters, duvet covers, and mattress protectors; living room décor like cushion fillers, floor cushions, curtains, throws, and diwan sets; wall décor including wall art, photo frames, and wall clocks; dining essentials such as dinner sets, serving trays, and kitchen storage containers; and bathroom accessories including soap dispensers and bath organizers. The brand also offers themed collections, such as Boho, Minimalist, and Desi Indian, designed to cater to different aesthetic preferences and elevate home interiors.
A key differentiator for Vaaree is its direct-to-consumer model, sourcing products directly from export-oriented factories. This approach ensures authenticity, high quality, and competitive pricing, making premium home décor affordable for Indian consumers. By eliminating intermediaries, Vaaree maintains control over product quality, design, and timely delivery, building trust and loyalty among its customers.
Vaaree leverages advanced technology to enhance the customer experience. Its AI-powered styling app, VibeCheck, allows customers to visualize how products will look in their homes, helping them make informed purchasing decisions. The platform’s focus on technology extends to logistics and fulfillment, ensuring smooth delivery and efficient handling of orders across metropolitan and tier-II cities in India.
The brand has seen strong growth since inception, with notable funding milestones. In July 2025, Vaaree raised USD 4.6 million in a pre-Series A funding round, led by Peer Capital and supported by investors including Surge, All In Capital, Sattva Ventures, and the Asian Paints family office. The funding is being used to scale operations, enhance technological capabilities, and expand the brand’s reach across India’s growing e-commerce home décor market.
Vaaree’s vision goes beyond selling products; it is about transforming homes into spaces that inspire comfort, creativity, and style. By combining curated designs, technology, and high-quality manufacturing, Vaaree empowers homeowners to personalize their living spaces with ease. Its commitment to customer satisfaction, product authenticity, and affordable luxury has made Vaaree a trusted name among Indian consumers looking for contemporary home décor solutions.
In summary, Vaaree is redefining the home décor landscape in India. With a wide product range, a technology-driven shopping experience, and a D2C approach that ensures quality and value, Vaaree enables Indian homeowners to create beautiful, functional, and stylish living spaces. Whether you are looking to refresh your bedroom, living room, dining area, or bathroom, Vaaree offers curated, premium solutions that reflect modern tastes and timeless elegance.
