Chitralooms is a Chennai-based handloom saree brand that curates Kanchipuram silk sarees (Kanjivarams) and Kanchi cottons directly from master weavers, with a strong focus on heritage patterns, pure zari, and everyday drape-friendly weaves. For the saree lover who obsesses over korvai joins, muruku pattu, traditional borders and rare colour combinations, Chitralooms offers a thoughtfully edited selection rather than mass-produced designs.
Chitralooms started in 2016 with a simple goal: to “spread handloom happiness” by bringing authentic, handwoven Kanjipuram silk sarees and other Indian handlooms directly to discerning customers. Operating out of Valasaravakkam, Chennai, the brand works closely with master weavers to keep traditional weaving techniques alive while refreshing colour palettes and layouts for modern wardrobes.
Within the global Kanjivaram market (which has seen strong growth thanks to bridal, NRI, and Instagram-driven demand), Chitralooms sits in the curated, story-led niche, not as an enormous retailer but as a brand that surfaces pieces you might describe as “keeper sarees”.
Chitralooms focuses on:
On Discovering Brands, you see a snapshot of their range, from rich bridal Kanjivarams in the ₹40,000–₹47,500 range to everyday Kanchi cottons around ₹6,600–₹8,500, giving shoppers a clear sense of their price spectrum and positioning.
Below are five standout sarees from the Chitralooms collection. Ratings are based on typical handloom buyer sentiment for this segment (fit, drape, colour fidelity, and finish), along with the brand’s positioning as a purist handloom label.
Rating: ⭐ ~4.7/5
Why it’s special: This handloom Kanjipuram silk saree features a blue base with Laksham buttas (dense body motifs) that give it a rich, heirloom look without feeling too heavy. It’s ideal for weddings, receptions, and major festive occasions where you want a classic Kanjivaram drenched in colour and zari.
Design highlights:
Typical customer sentiment: “Photographs beautifully, drapes well over pleats, and looks like an old-school Kanjivaram with a fresh colour story.”
Indicative price band (Kanjipuram silk): ₹33,600 on similar pieces shown in the Chitralooms cluster.
Buy now: Blue Lakshambutta Kanjipuram Silk – Chitralooms on Discovering Brands
Rating: ⭐ ~4.8/5
Why it stands out: A purplish-blue body paired with a contrasting pink korvai border is a timeless Kanjivaram combination. The kai korvai technique (true korvai join) is a hallmark of traditional Kanchipuram weaving and is prized by connoisseurs for both difficulty and beauty.
Design highlights:
Typical customer sentiment: “Feels like a modern classic—rich enough for big events, but wearable beyond just weddings.”
Indicative price band: ₹43,400 for Korvai Kanjipuram silk in this category.
Buy now: Purplish Blue and Pink Kai Korvai Kanjipuram Silk – Chitralooms
Rating: ⭐ ~4.6/5
Why it’s loved: The lotus pink base paired with an araimadam border gives this saree a delicate yet traditional character. Araimadam-style borders evoke old Kanchipuram layouts and are perfect for those who prefer subtle structure over very broad or heavy borders.
Design highlights:
Typical customer sentiment: “A saree you can wear multiple times without feeling overdressed; the colour makes it extremely flattering.”
Indicative price band: Around ₹40,500.
Buy now: Lotus Pink Araimadam Border Kanjipuram Silk – Chitralooms
Rating: ⭐ ~4.8/5
Why it’s a connoisseur piece: Elakai (cardamom) green paired with brown thread buttas and a kai korvai layout feels distinctly vintage, something you might see in old family photographs but with today’s finish and clarity.
Design highlights:
Typical customer sentiment: “Feels like a throwback Kanjivaram from the ’80s, but lighter and easier to manage.”
Indicative price band: ₹44,600.
Buy now: Elakai Green and Brown Thread Body Butta Kai Korvai Kanjipuram Silk – Chitralooms
Rating: ⭐ ~4.5/5
Why it’s essential: This Kanchi cotton saree combines a nagapazham-toned body (deep fruit-inspired shade) with an araku border and buttas, making it the kind of saree that looks polished for work, travel, or low-key festive days.
Design highlights:
Typical customer sentiment: “Feels like wearing tradition to the office—comfortable, elegant, and easy to maintain.”
Indicative price band: ₹5,500
Buy now: Nagapazham and Araku Border Butta Kanchi Cotton – Chitralooms
On Discovering Brands, Chitralooms sarees appear with clear Indian price points ranging from ~₹6,600 to ₹47,500, covering:
You can:
Discovering Brands brings Chitralooms into a curated ecosystem of 5,000+ Indian D2C brands, making it easier for saree lovers to:
If you’re building a wardrobe of heirloom Kanjivaram silk sarees and comfortable Kanchi cottons, Chitralooms on Discovering Brands is a strong place to start.
Own a D2C saree, handloom, or ethnicwear brand?
You can list your brand on Discovering Brands to showcase your collections alongside Chitralooms and reach a high-intent audience of Indian shoppers who actively seek out authentic craft and story-led products.
Category : Fashion
Find the enchanting world of Chitra Looms, where artistry meets sustainability in every thread. Specializing in exquisite handcrafted textiles, Chitra Looms embodies a commitment to preserving traditional weaving techniques while offering contemporary designs that resonate with modern sensibilities. With a focus on ethical production and a passion for craftsmanship, Chitra Looms serves those who appreciate the beauty of unique, artisanal fabrics. Elevate your space and wardrobe with our stunning collection let your style tell a story with Chitra Looms, where each piece is a testament to heritage and elegance. Explore our offerings today!
