If you’ve been scrolling through Google looking for “best D2C skincare brands in India” or trying to figure out which products are actually worth the hype, you’re in the right place. We explored what people are really searching for. From “Pilgrim skincare reviews” to “Minimalist serum for pigmentation” — and curated a list of brands that genuinely deliver.
These are the names dominating search trends, topping charts, and earning a permanent spot in thousands of skincare routines.
Founded: 2019
Founders: Anurag Kedia & Gaurav Tiwari
USP: Global beauty traditions (Korean, French, Australian) brought into clean, vegan, toxin-free formulas.
Product Line: Serums, moisturizers, face masks, sunscreens, haircare, body care.
Sustainability: 100% vegan, cruelty-free, sulfate/paraben/mineral-oil free; eco-friendly packaging initiatives.
Price Starts At: ₹250–₹350
Top-Selling Products:
Why It's Trending With Gen-Z and Influencers:
Pilgrim nails the sweet spot between global ingredient stories (K-beauty, wine therapy, volcanic ash) and transparent formulations. Gen-Z loves brands that feel international but stay affordable. Influencers constantly feature Pilgrim skincare products because the textures are lightweight, aesthetic, and easy to layer for routines.
Founded: 2020
Founders: Mohit Yadav & Rahul Yadav
USP: Transparent, science-backed formulations with ingredient-level honesty.
Product Line: Serums, cleansers, sunscreen, moisturizers, exfoliants.
Sustainability: Recyclable packaging; no dyes, artificial fragrances, or essential oils.
Price Starts At: ₹299
Top-Selling Products:
Why It’s Trending With Gen-Z + Influencers:
Minimalist practically rewrote Indian skincare culture. Simplicity, results, and ingredient transparency make it the go-to brand for routines all over Skincare Instagram. Gen-Z loves that it feels scientific without feeling intimidating, and influencers rely on it because the results show up on camera.
Founded: 2003 in South Korea | Entered India ~2015
Parent Company: LG Household & Health Care
USP: Accessible Korean skincare with proven hydrating ingredients and sensorial textures.
Product Line: Cleansers, toners, sheet masks, serums, moisturizers, body care.
Sustainability: Vegan-friendly lines, sustainable manufacturing as per K-beauty standards.
Price Starts At: ₹350–₹550
Top-Selling Products:
Why It’s Trending With Gen-Z + Influencers:
K-beauty remains a global obsession, and The Face Shop is the entry point brand for Indian audiences. Their products deliver instant glow and hydration — two things that photograph beautifully, so influencer love is obvious. Search demand for The Face Shop India continues to surge because the products feel premium without the premium price tag.
Founded: 2010
Founders: Dr. Neena Chopra & Arun Bhardwaj
USP: Pure Ayurveda with clinically tested formulations and farm-to-bottle botanical ingredients.
Product Line: Face serums, face wash, oils, lip products, haircare, bodycare.
Sustainability: Herbal, ethically sourced ingredients; eco-friendly processes; recyclable containers.
Price Starts At: ₹295
Top-Selling Products:
Why It’s Trending With Gen-Z + Influencers:
With searches for Ayurvedic skincare brands in India rising, Just Herbs is getting rediscovered for its clean ethos and gentle ingredients. Gen-Z gravitates toward natural, non-toxic beauty, and influencers love their photogenic tints and oils.
Founded: 2021
Founder: Dr. Prasanth Pillai
USP: Dermatologist-backed formulas for targeted concerns like pigmentation, acne, sensitivity.
Product Line: Serums, cleansers, sunscreen, treatment creams.
Sustainability: Clinical-grade, safe formulations; no unnecessary fillers.
Price Starts At: ₹399–₹499
Top-Selling Products:
Why It’s Trending With Gen-Z + Influencers:
A wave of “dermat-approved skincare” content has pushed Clinikally forward. Gen-Z trusts professionals more than marketing, and this brand gives results in a straightforward way.
Founded: 2016
Founder: Aashmeen Munjaal (part of the Khadi Natural family ecosystem)
USP: Ayurveda rooted in Indian botanicals and traditional beauty rituals.
Product Line: Face serums, face wash, oils, shampoos, lotions.
Sustainability: Herbal, cruelty-free, natural ingredients, recyclable packaging.
Price Starts At: ₹250
Top-Selling Products:
Why It’s Trending With Gen-Z + Influencers:
The wellness-trend revival has pushed Ayurvedic brands back into the spotlight. Gen-Z, especially, wants “Indian solutions to Indian skin problems,” and influencers love the glow that Kumkumadi formulas give on camera.
Founded: 2020
Founder: Shivam Sharma
USP: Affordable, beginner-safe skincare and cosmetics.
Product Line: Face creams, toners, moisturizers, serums, makeup.
Sustainability: Cruelty-free.
Price Starts At: ₹199
Top-Selling Products:
Why It’s Trending With Gen-Z + Influencers:
Its affordability + Instagram-friendly packaging makes it super shareable. The brand is trending heavily in “budget skincare India” searches.
If you're building a skincare, beauty, or personal-care brand, you already know how crowded the market has become. Every day, customers Google things like “best D2C skincare brands in India,” “dermatologist-approved skincare brands,” “Ayurvedic skincare brands,” and more — and they click on the names that show up first.
That’s exactly why getting listed on our platform can change the game for you.
If you're a skincare, beauty, or wellness brand and want to reach thousands of high-intent customers, we’d love to feature you.
Reach out to us and get listed today. Let’s help people discover your brand — and turn searches into loyal customers.
